"Commercially it has been a success,""In fact, we have increased our income by 50% since 2006 in Germany to 2010 in South Africa."
According to consulting firm Grant Thornton, the World Cup will pump around USD2.8billion into South Africa’s economy, generating an estimated USD1.7billion in direct spending and creating an estimated 159,000 new jobs. The country’s tourism industry will benefit from the estimated three million visitors expected for the tournament, while construction and engineering companies will look to a slice of the billions to be spent on infrastructure in the lead-up to the event. Another good thing about this sporting event is that small business and ordinary people will benefit.
Having said that, South Africa is no stranger to world sporting events. They have held successfully sporting events before i.e.
- 1995 Rugby World Cup,
- 1996 African Cup of Nations
- 2003 Cricket World Cup,
- Women’s World Cup of Golf in 2005 and 2006
- The only street race in the opening A1 GP World Cup of Motorsport in January 2006
It does look rather thought-provoking but I will reserve my opinions until after I have seen the complimentary DVD. I am excited to have been asked to preview it. You can be sure that I will post my review and thoughts once I have received and seen the documentary. Stay tuned!