Tuesday, May 25, 2010

Nike World Cup Ad Viral - Write The Future

Let's face it, Nike advertisements are renowned to be some of the most creative and memorable showpieces designed. Nike launched their World Cup ad campaign with a catchy slogan "Write The Future" viral during the 2010 Champions League final and it's impact has got everyone excited.

Directed by renowned Hollywood director and producer Alejandro G. I├▒arritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.

The Nike Write The Future advertisement depicts how everything revolves around events on a football pitch. Kinda like a "Bill & Ted's Excellent Adventure" movie but a lot classier and a whole lot easier to relate to.

The video for Write The Future can be seen from the Nike Facebook page here. Be sure to visit the site during the course of the World Cup for more video visual and footages.

Brooks Peck (Yahoo! Dirty Tackle) and Chris Toy (Studs Up) were effusive in their praise of "Write The Future". I too felt the emotions and drama as Rooney decided that he would not let Ribery turn him into a caravan living bearded hermit. It was memorable.

As Germany's Mesut Ozil said,
"One single moment can decide the future. One pass, one goal or one tackle, you can become immortal."

If only we knew if Ronaldo scored...but I guess that was already revealed in "Pulp Fiction" style, wasn't it?

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